Facebook says that it will soon begin testing advanced advertiser topic exclusion controls which will enable businesses to stop their ads appearing next to certain topics in the News Feed, based on their brand suitability preferences.
As explained by Facebook:
“We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime and Tragedy’. That selection would help define how we’ll show the ad on Facebook, including News Feed. For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the “Crime and Tragedy” topic.”