With the vaccine roll-out gaining momentum, and health-related topics getting more focus among Facebook users, the platform has today announced an update to its policies around the promotion of prescription medications, and the qualifications required for brands to run such campaigns.

As explained by Facebook:

“We have long required online pharmacies to go through a certification process before running ads on Facebook. Now we’re introducing additional pre-approval requirements for telehealth providers, pharmaceutical manufacturers and online pharmacies who are looking to promote prescription drugs on our platforms.”