It seems that Facebook is still taking inspiration from other platforms as it looks to thwart the rapid ascension of TikTok.

Last November, Snapchat launched its take on the short-form video trend, called Spotlight, which is a feed of short, TikTok-like video clips that live in a dedicated tab within the Snapchat app.

The format is very familiar, and Facebook-owned Instagram already has Reels to cover off on this element. But the key differentiator of Spotlight is the fact that Snap is also paying out $1 million per day to the top Spotlight creators, in order to further boost interest in the option.