Today, we’re announcing new ways to shop across our apps, along with solutions for businesses to personalize shopping with ads, and investments in technologies that will shape the shopping experiences of tomorrow. 

The way people shop has changed in the last few decades — from visiting malls, to buying online and now virtually trying on sunglasses from your couch. Commerce has been part of Facebook’s DNA for years, with retail brands using personalized ads to reach customers. Last year, when COVID-19 shut down local economies, we accelerated the launch of Shops to help businesses sell online.