TikTok has announced a new partnership with LiveRamp, which will provide more ways for TikTok advertisers to plug audience data into TikTok’s tools, and better target their efforts.

LiveRamp provides data solutions for brands, enabling businesses to utilize valuable audience insights in a privacy-safe way, across various platforms. Now, TikTok will be added to the list of platforms connected into the LiveRamp network.

As explained by TikTok: 

“TikTok’s advertisers with existing relationships with LiveRamp can create personal, relevant and consistent brand moments to deliver value and transform their customer experiences. Through this partnership, advertisers can confidently connect data while keeping their audiences at the center of their media investment on TikTok, both from a privacy and a marketing perspective.”