TikTok’s looking to prompt more engagement between creators and their fans with the official launch of its new Q and A option, which enables users to pose questions to creators that can then be answered within live broadcasts, or in future video clips.

As explained by TikTok:

“We’re making it easier than ever for people to engage with the release of TikTok Q&A, a new question and answer feature that gives viewers and creators new ways to connect. In videos, users will be able to designate their comments as Q&A questions, which are then labeled as questions in the comments section. This makes it easy for a creator to quickly identify and answer questions in their videos’ comments.”