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The Lighthouse Social Summit – 30 June 2022

Join us on Social Media Day for a FREE one-day virtual social media event, with insights and knowledge sharing from leading industry practitioners.

By attending on 30th June you will have the opportunity to join live panel sessions to interact with each of the speakers, and join in a Social Media Day quiz (with prizes!) The event will be hosted on HopIn. Access details will be provided (via email) at least 24 hours before the event starts.


Your host for the day will be Luan Wise – editor of The Lighthouse.Social

A chartered marketer and fellow of the Chartered Institute of Marketing, Luan is author of the award-winning book Relax! It’s Only Social Media. In addition to running her consultancy and training business Luan has worked as a LinkedIn Learning course instructor since 2015 and as an accredited lead trainer for Facebook since 2019.


9.30am – Welcome to The Lighthouse Social Summit

9.45am – Employees as Influencers on Social Media – with Sarah Goodall, CEO at Tribal Impact

10.15am – Making Your Social Media Accessible – with Paul Speller, Accessibility Consultant at AbilityNet

11.00am – Social Media Updates – with Luan Wise and Andy Lambert, Senior Manager Product Marketing at Adobe

12.00pm – Lunch

1.00pm – A Guide to Social Media Comments: How to Post and Respond Effectively – with Helen Reynolds, Founder of Comms Creatives

1.45pm – Social Media: Finding the Right Tone of Voice – with David McGuire, Creative Director at Radix Communications

2.30pm – Live Panel Q&A Session

3.30pm – Social Media Day Quiz and Networking

4.30pm – Event Ends



Recordings will be available for all sessions. If you are not available on 30 June but would like to receive early access to the recordings, you can request them by adding your details to the mailing listhere.

The Lighthouse Social Media Day Quiz – Terms and Conditions

The Lighthouse Social Media Day Quiz competition is open to UK residents aged 18 years or over only, excluding employees of the Promoter and their immediate families.

The competition will be hosted live as part of The Lighthouse Social Summit event on 30 June 2022 starting at 3.30pm (UK). The event is free to attend. Registration for the event closes at 5pm (UK) on 29 June 2022.

At 3.30pm (UK) event attendees will be instructed to visit to participate in the quiz via a desktop computer, tablet, or mobile device. There will be fifteen (15) multiple choice questions with twenty (20) seconds available to answer each question.

Slido provides a leaderboard and will show details of quiz participants in order of the most correct answers, in the least amount of time.

Prizes are available for first, second and third positions on the Slido leaderboard.

Winners must submit their details via email to within 10 working days to claim their prize.

By claiming the prize, winners agree that their name and company name may be used in marketing communications, such as website, social media and email marketing campaigns.

The Promoter accepts no responsibility for any loss, injury or damage suffered through acceptance of the prize. The promoter is not liable for any quiz participation that is impacted by technological failure.

Promoter details: Luan Wise Ltd is a company registered in England and Wales. Registered number: 8351742. Registered office: 1 The Forum, Minerva Business Park, Lynch Wood, Peterborough, PE2 6FT

Prize Details:

The winner of the quiz will be the first to select their choice of prize from the options below. The second placed winner of the quiz will be the second to select their choice of prize from the remaining options. The third placed winner of the quiz will receive the prize not selected by the first or second placed winner.

Prizes can be delivered to a UK address only, and no cash alternative is available.

The prizes available are as follows:

  • DJI OM 4 SE Smartphone Gimbal
  • White Ember Temperature-Control Smart Mug 2
  • Six paperback books:
    • The Social CEO: How Social Media Can Make You A Stronger Leader
    • No Filter: The Insider Story of Instagram
    • Facebook: The Inside Story
    • Relax! It’s Only Social Media
    • Social 3.0: How forward-thinking B2B’s can unleash the power of social media
    • Attention Factory: The Story of TikTok & China’s ByteDance
    • Myths of Social Media



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